A brand is the perception about a company or product range. Businesses are prepared to spend large sums of money on branding. Branding - a winning strategy One of the most successful methods to develop your company image (brand) is to use the printed products - the “print portfolio”. Most people come in contact with a company’s printed materials long before meeting a representative from that company. The design of that letterhead or business card or any other printed piece bearing a company’s name will have a profound impact on the consumer’s peception about that company. The Inxon “Print Portfolio Programme” is continuously looking for ways to develop your “Silent Sales Force”.
People buy “brand” then product “you know what you get with a known name”. The promotion materials from an unknown “brand” must therefor work much harder to be successful. Branding is continuous.
Given that we remember only:
A powerful image is retained for much, much longer, which is why we at Inxon developed one of the best design agencies in the business.
That means communicating who you are, what you do and what makes you better than your competitors as effectively as possible.
Graphic design is not simply applying colour to paper, it is the aesthetic arrangement of type and image to interest , inform, convince, or sell. The image your company projects is critically important to its success.